A strong Value Proposition is the driving force behind any successful business venture. The Business Model Canvas helps focus on the Value Proposition not the product or service.
Last week at the BCIC New Ventures Competition seminar I learned about developing a Business Canvas Model. The term wasn’t entirely new to me; however, it was no more than a single page template and a name. The Business Canvas Model forms part of the write up for the Round 2 Submission in the contest. As I’ve been working through this I’ve come to realize just how powerful a tool it is. Continue reading Value Proposition & The Business Model Canvas